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Module 7 - Assignment

Module 7 - Assignment

Q In your Marketing Plan Packet complete the section Customer Decision - Making Profile 1. Customer Decision-Making Profile/Consumer Behavior • Identifying the Customer & Problem • Factors Influencing Customer Decisions • Reaching the Customer

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MARKETING PLAN TEMPLATE CONTENTS Executive Summary Company Profile Market Segmentation & Targeting Situation and Company Analysis Ethics and Social Responsibility Marketing Information and Research Customer Decision-Making Profile Positioning and Differentiation Branding Marketing Mix (4Ps) Product Strategy Pricing Strategy Place: Distribution Strategy Promotion: Integrated Marketing Communications Strategy Budget Action Plan Risk Factors